Why We Run App
a running app by brooks
Founded in 1914, Brooks Sports, Inc., also known as Brooks Running, is an American company that designs and markets high-performance men’s and women’s running shoes, clothing, and accessories.
Reestablish Brooks appeal to their customers and tap into the younger market. The #WhyWeRun campaign birthed to show that Brooks is more than just shoes, and running is more than just exercise. With this, a visual mockup for a proposed mobile app, making brooks and running more relatable.
Gan Montillo – Art Director/Copywriter
Tushawn Bailey – Campaign Strategist
Kathryn S… wait that’s me! – UX, Visual UI Designer
our social influencers
Using Instagram, Brooks will partner up with three famous running influencers to help promote the #WhyWeRun campaign.
Running influencers from around America will be sharing their experiences on Instagram with #WhyWeRun.
The posts are geared to encourage millennial runners that running is more than about staying fit, it’s apart of their lifestyle. Whatever the reason, just run!
mental model v1
VIDEO ON LOGIN PAGE
LANDING PAGES, trail routes &
real time perks tracking
#whywerun app explorations v2
Login & onboarding PAGEs