Why We Run App

a running app by brooks

#WhyWeRun.

The Client.

Founded in 1914, Brooks Sports, Inc., also known as Brooks Running, is an American company that designs and markets high-performance men’s and women’s running shoes, clothing, and accessories.

The Goal.

Reestablish Brooks appeal to their customers and tap into the younger market. The #WhyWeRun campaign birthed to show that Brooks is more than just shoes, and running is more than just exercise. With this, a visual mockup for a proposed mobile app, making brooks and running more relatable.

The Team.

Gan Montillo – Art Director/Copywriter

Tushawn Bailey – Campaign Strategist

Kathryn S… wait that’s me! – UX, Visual UI Designer

Mostly Used Tools.

  • Figma
  • Adobe Creative Suite

our social influencers

#TheCampaign.

Using Instagram, Brooks will partner up with three famous running influencers to help promote the #WhyWeRun campaign.

Running influencers from around America will be sharing their experiences on Instagram with #WhyWeRun.

The posts are geared to encourage millennial runners that running is more than about staying fit, it’s apart of their lifestyle. Whatever the reason, just run!

Paul Addicott

Pacer | Runner | Blogger

Jonathan Levitt

Runner | Podcast Host

Carlos del Pino

Runner | Digital Creator

our frames

#TheApp.

concept explorations

trail route
(reference screens)

What if...

mental model v1

VIDEO ON LOGIN PAGE

LANDING PAGES, trail routes &
real time perks tracking

Figma flows

#whywerun app explorations v2

Login & onboarding PAGEs

Account creation
figma screens

the joys of work

more fun stuffs

Data Center Murals

Artboards

Protected: Ecommerce

Branding

Protected: App Grid

Branding

PCM Dashboard

Frames