Founded in 1914, Brooks Sports, Inc., also known as Brooks Running, is an American company that designs and markets high-performance men’s and women’s running shoes, clothing, and accessories.
The Goal.
Reestablish Brooks appeal to their customers and tap into the younger market. The #WhyWeRun campaign birthed to show that Brooks is more than just shoes, and running is more than just exercise. With this, a visual mockup for a proposed mobile app, making brooks and running more relatable.
Using Instagram, Brooks will partner up with three famous running influencers to help promote the #WhyWeRun campaign.
Running influencers from around America will be sharing their experiences on Instagram with #WhyWeRun.
The posts are geared to encourage millennial runners that running is more than about staying fit, it’s apart of their lifestyle. Whatever the reason, just run!